Australian College of Professional Studies

Project details

  • Date: 2018
  • Industry: Education
  • Client: ACPS
  • Website: www.acpstudies.edu.au
  • Skills: Illustrator / Photoshop / Indesign

 »

The challenge

ACPS is a fine educational institute located in Melbourne, Australia; offering vocational training programs in various fields. We were approached by the CEO asking to create a positive and friendly brand image from logo to social media setup.  There were lots of competitors around the business and we had to find a way to stand out in the crowd with a soft and friendly brand image.

Tasks

  • Logo design
  • website design
  • brand package design (business card, letter head, email signature)
  • social media banners
  • google ads
  • flyers
  • brochures

 »

Our solution

After through research we came up with creative and clever logo design which represents different areas of studies aligned with college's ethos and personality. Also the cool and calm colours represents different multicultural backgrounds in unity. A place where everyone is welcome and where learning is fun and enjoyable.

01.

Content Strategy

02.

Branding

03.

Ongoing support

The outcome

178% increase in students 

enrolments

Key results

  • Enrolments queries online increased by %140
  • Organic search increased by 83%
  • Organic traffic increased by 39% year on year